Radio Monitoring

Radio Monitoring

More than 50% of people living in Spainish cities listen to the radio at some point each day

Some of the technical methods used in the monitoring of the media.

The radio has been a medium traditionally mostly used by the press companies due to the tremendous complexity of the control of the regional wireless emissions.

However, its importance is paramount. In the Canaries 52% of the population listen daily to the radio an, is the second most used way of obtaining information.

The availability of this service supplies a great interest in a coummunity like the Canaries, where this medium of information is regarded as one with the widest audience.

Services for the monitoring of radio

  • Online access to titles and radio clips.
  • Access updated in real time to the news on the radio with option search per date, transmitter or program, with the holder and duration of each news that makes reference relavent to the client.
  • Immediate alert or official notices.

The imidiate availability of information from the radio and ability for a rapid response with the hiring of this service, the client receives information relavent to him at the end of the news via email or Web.

These communications have the date, time, type of emission or program on each bulliten relavent to the client. The sending of these alerts takes place both regularly and efectively.

Ranking of Protagonists on Radio

Information showing quantitative information on the regions where companies use radio..

It includes listing of holders and comparative graphs.

Online Analysis of Protagonists on Radio

Clients are able to do an online analysis of protagonistic data, including seeing their respective rankings on the radio. ICC evaluates the information obtained as negative, positive or neutral for the suppliers.

Including comparative data, the main news of the month, etc.

Online data base since 1997

Thanks to the internet, transmissions made since 1997 have been logged by different variables (date, program, channel, protagonist, theme etc).

ICC is the only recognised Canarian company by the FIBEP (Federation Internationale des Bureaux d’extraits de Presse / International Federation of Media Monitoring Companies) and since 1993 it is without doubt the company providing services for leading institutions (Canarian government, Councils, regional governments...) and archipelagical companies.