Market investigation/research

Investigation into a market with many opportunities

The canaries is a market with many opportunities. ICC studies this and analyses the different techniques of investigation:

• Quantitative:
  • Personal surveys
  • Telephone surveys
  • Street surveys
  • Surveys on existing customers
  • Panels: of consumers, of attention to detail, hearings
• Qualitative:
  • Discussion/focus groups
  • In depth interviews
  • Observation
  • Technical advce

The key to the work of ICC is the methodology of:

• The election of the technique to apply.
• The selection of the product.
• The planning of the work and where the work will be carried out.
• The analysis of the data and the processing of it.