Motor

Case study

Blandy could also update 87% of its client data base

Blandy reinforces its promotions by means of Telephone Marketing

As a motive for moving the exposition site of Rover and Land Rover of Blandy, as well as irts after-sales service, Blandy BrothersCia developed an information campaign for their clients focussing on informing them about their new services.

To achieve this objective, Blandy sent a personalised mail to each of its clients. However, post research has shown that only 45.5% of the clients received the message and of these only 34.7% opened and responded to the mail.

Blandy approached ICC to develop a method of telephone marketing able to store client information in a database, verify the recipt of mail to clients and to check that the mail had been understood by the clients, informing them of any relavent future changes to the business.

In the area of telephone marketing ICC evaluated for Blandy the responses of their cliens, paying particular attntion on how to improve the services offered by the company, since listening to these reccomendations, Blandy has tramsmitted to its clients a image quality and professionalism. ICC has also given Blandy the ability to contact the client directly and personally, through telephone marketing.

Thanks to the work of ICC, Blandy now has a database storing 87.3% of the data for their clients.

Clients in which we have, or carry out work for