Internet

ICC has been the leader in change, shifting the Canary Islands into a internet culture since 1996

The application of the internet in business departments and marketing

• E-advertising: marketing and advertising on the internet, integrating a more digital approach to marketing to original methods.
• Developing sucess through launching a web site and easily updating marketing schemes through the internet.
• "La oficina de bolsillo del Departamento Comercial" (Canary Islands): Working tools for working in a business team and monitoring sales through the interent.
• m-business (mobile business): Business on a mobile, used for effective sales and payment methods.

The impact of the internet on other departments of a business

Management:

• To change the technology and culture of the business. Introducing a new method of management.

Human Resources:

• The easy search for personnel and specialist skills through e-recruiting and e-headhunting.
• Integration of job centres offering Temporary Work for the company through linked sites or an extranet.

Sales:

• Internet markets change their marketing and sales techniques in all sectors with regularity, normally to reduce costs and increase the appeal of their product.
• The networking and sharing of information is possible due to the tools offered by the internet. Working in groups of people and managers, designing strategies over the internet etc.